Well dressed, well traveled, city dwelling 25-40 year old men and women.
They are the ultimate sophisticated, brand-savvy, well-heeled, 21-century consumer searching for the ultimate understated, cutting edge consumer items. While they like beautiful clothes and accessories, they are also in the market for the best desk for their home office, the coolest urban auto, the smoothest vodka, the most powerful shower and the clearest hi fi surround sound.
The urban modernist is always passionately committed to identifying the people and products that can improve the way we live. Art, design, architecture, fashion, politics, one's body- its all part of the same thing, its all based on certain ideals: beauty, transparency, function, inspiration, equality, and personal style.